Australian marketers are still waiting to see the impact that Google+ has on the industry. Vikki Chowney recently posted a blog for Econsultancy in the US which compiled the top 20 brands that have the best visual impact on Google+. Would love to hear your thoughts on how Google+ is going for your organisation and whether it’s a focus for our industry at present.
by Vikki Chowney, News Editor, Econsultancy
Google+ is growing rapidly: business pages are taking hold, and the platform is becoming a viable marketing channel for larger brands at least.
It’s definitely short of room to manoeuvre when it comes to how your profile looks however. Each page is locked down to the same structure (for now), and so at the moment there’s not a lot you can do.
Thinking creatively is therefore tough, in fact, it focuses almost solely around the photo strip that resembles Facebook’s Timeline banner. I’m not talking features (rich content, engaging conversation and hangouts galore just about cover that), I’m talking design.
As such, Econsultancy have compiled 20 examples of brands that have managed to stand out from the crowd with the little they have to work with.
This article was compiled by Vikki Chowney, News Editor, Econsultancy