39 kilometres of social media coverage

A snapshot of a YouTube video by Red Bull Stratos.


Felix Baumgartner fell to Earth from stratosphere on Sunday, travelling faster than the speed of sound without the assistance of a craft.

It was a giant leap for a man, as well as for the YouTubing, Facebooking and Twittering mankind.

Here’s how his four-minute, 20-second death-defying fall translates to social media numbers:


An estimated 7.3 million YouTube audience was watching Baumgartner stepping out of his capsule. Some 30 cameras were recording the event, which was live-streamed online.


Right after the landing sponsor Red Bull shared a picture on Facebook. In less than 40 minutes it had 216,000 likes; 10,000 comments & was re-shared 29,000 times.


Arguably the most live-tweeted space jump in history, the event (#stratos #livejump @RedBullStratos) was dominating Twitter’s trending topics with celebrities of all kinds weighed in.

According to the National Aeronautic Association Baumgartner reached a speed of Mach 1.24 or 833.9 miles per hour.

“These are mind-blowing numbers,” Austrian Felix Baumgartner said at a news conference. “When I was standing there on top of the world, you become so humble, you do not think about breaking records anymore you do not think about gaining scientific data. The only thing you want is to come back alive.”

Well, we love numbers here at ADMA. And the only two numbers on our minds right now are ‘30’ and ‘1’, as in October 30 and November 1: the dates for our Fusion events in Melbourne and Sydney.

Greg Nugent will be there sharing his insights on marketing London 2012 Olympics – an event that had more than a 4 billion audience globally. How do you like these numbers?

In the meantime, watch Baumgartner breaking the #worldrecord:


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