#MelbCup: Shoud have listened to Twitter

Screen grab of a video by Guardian, Channel 7 Melbourne Cup live broadcast.

The race that stopped the nation for several minutes has had all the online community talking for days.

It started with @melissahoyer, @becjuddloves, @napoleonperdis, @Myer_MyStore
and the likes twitting fashion images: Rose Byrne, Jennifer Hawkins, Duchess of Cornwall
and dresses, hats, hats and more hats …

Opportunistic bookmakers Sportsbet have launched a petition via social media to turn the Melbourne Cup into a national holiday, not just one for Victoria. Nice try.

Twitter was bursting at the seams with hash-tagging #Flemington #MelbCupCarnival #MelbCup over and over again. More than 8,000 local tweets went out referring to the favourite horses.

The 152nd Melbourne Cup at Flemington Racecourse saw Green Moon win a closely run race, leaving thousands of betters disappointed. However Igo2 Group says the punters could have turned their luck around by just listening to Twitter.

Igo2 have used Sysomos to look into trending tweets just before the race. According to them Ethiopia, Green Moon and Winchester were the most twitted horse names in the 3 days before the race. Whereas according to bookmakers (Sportingbet) the top 3 included American, Dunaden and Mount Athos.

After running our own quick analysis with a free TweetArchivist tool we were able to verify this:

Courtesy of Tweetarchivist.com

The moral of this is – start listening. Arm yourself with an arsenal of social media listening tools, learn to interpret the data and draw actionable conclusions.

And ADMA can help you get there. You can still enrol in our Social Media Marketing Essentials or Digital Analytics course.

And while we are watching this video again, ripping up our tickets to shreds, there’s one phrase to comfort us: Better luck next time.


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