By adam corney, business lead, minimega
Here are five practical tips from the trenches that might help you out on your next project.
1. Know where to look for approval times
Submitting to iTunes for review was once a big black hole. Developers had no idea how long it would take for their app to be approved for sale. Then the smart team at Shiny Development came along with http://reviewtimes.shinydevelopment.com/
This site allows developers to see how long the approval process is, with information crowd sourced from other developers.
2. Pick the right tool for the job
iOS and Android development is increasingly accessible and approachable. This is partly driven by access to superb third-party tools that give flexibility to the developer, tools like:
Because these tools exist, developers can now code once and with a small amount of effort release for both iOS and Android. They also have strong support communities, which makes them very attractive options for developers.
3. Track purposefully
4. Plan the post-launch phase
Software development is never really finished since it works on release cycles. It’s important to plan features in advance and determine what development looks like after the public have access. An app that gets updated regularly increases user engagement.
5. User acquisition
There are 775,000 apps in the US iTunes App store and in total there have been 40 billion app downloads since 2008.
The hardest problem facing the success of an app today is user acquisition. If you’re a large company you have an existing customer base to leverage. If you’re smaller, you have to fight to be seen, and that costs time and money. We often find ourselves “thinking like a fan”, wondering what YOU would want, and building an app that satisfies that need in a remarkable way.
Bonus: Sound and music
The sound scape of the application is so important to the user experience. Background music, the noise buttons make, the slight whoosh as pages turn. It’s worth investing budget into crafting not only the visual experience but the auditory as well.
Adam Corney is the Business Lead for MiniMega
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