By Kyle Lacy, Principal of Marketing Research & Education, ExactTarget
Communication is changing and changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity. And mobility is leading the charge.
We believe that 2013 will be the year of mobile return on investment. Marketers have already invested the resources into experimenting with content marketing throught mobile and now is the time to act.
We had the pleasure of partnering with Compendium and the Marketing Tech Blog to produce this infographic on content marketing in the mobile age. Below you will find the infographic that includes stats from
- Compendium research
- ExactTarget research
- Return Path
- Pew Internet & American Life Project
Kyle Lacy, Principal of Marketing Research & Education at ExactTarget