Young and Digital

Courtesy of Summly

Last week was truly spectacular for ADMA.

First, a very successful Fusion 2012 event that was all about data, creativity and innovation. Greg Nugent, Director of Marketing, Brand & Culture at London Olympics 2012, was just one of the high-profile presenters to share their insights last Thursday.

And then ADMA Awards, of course, with its glitz and glamour, nominee marketers and advertisers suited up and winners celebrating well into the morning. Here’s the list of all ADMA Awards winners. Continue reading

Perpetual Creativity

Well, the universe is flying apart at a faster rate, things are getting more complex, whereas the ‘big ideas’ are growing smaller.

It’s complicated. And that’s exactly the point.

Nearly 3 years ago in its Global CEO study, IBM said that 79% of CEOs expected rapid escalation of complexity in the next 5 years & thought of it as the biggest challenge their organizations would face. But most importantly the majority of CEOs seriously doubted their ability to cope with it. Continue reading

Q&A with Lahnee White – Winner B&T’s 30 Under 30 Award

Last month, Westpac’s Lahnee White, Senior Manager, Retail Planning and Activation was recognised as one of the B&T’s 30 Under 30 winners. In an ADMA exclusive, Lahnee, discusses the marketing and advertising industry today, and why it just comes back to having a passion, relentlessly pursuing that passion and sharing that passion with those around you.

Lahnee also provides us with insights into co-starting ADMA’s new 30Below Community, and why it’s dangerous to become too insular as a creative, suit or marketer, and why we need to evolve and grow as our industry does. Continue reading