by JODIE SANGSTER
This week, we are pleased to launch the new ADMA Cloud Computing Checklist that assists Australian marketers navigate their way through the cloud computing maze.
Over the past few months, cloud computing has received much media attention particularly with Apple launching iCloud earlier this year. For marketers, cloud computing is presented as a solution to the ‘big data’ problem by facilitating the efficient management and use of large databases. This is an issue that will face us all in the near future with data proliferation at a record-high and showing no signs of slowing down. In the IBM Global CMO Study 2011, launched last week, ‘the explosion of data’ was identified as being one of the four key challenges that CMOs worldwide are confronting, with 90% of today’s world data having been created in the last two years alone.