Do you know what your customers’ expectations are today? What makes one person engage with one brand more than another? Are they using their mobile devices and social media and to what extent? SDL conducted a new survey that looked at exactly that – the mobile and social media habits of 4,000 consumers across the globe including the US, UK, Australia and Singapore. Continue reading →
The average Aussie will spend $41 on their Valentine. According to analysts from IBISWorld this year there’ll be less chocs and more experiences! Will some of those experiences be digital? Continue reading →
For marketers it’s not about the Baltimore Ravens or San Francisco 49ers, it’s all about the $133,333 a second for a half-minute of airtime and the buzz it creates. Welcome to the ad world’s Super Bowl. Continue reading →
Resolutions – it’s so easy to make them. But keeping them is a whole different story. However, as the world around us is changing so quickly, maybe it’s a good idea to change with it, keep the promises and deliver against tough targets. Here’s how to stay in the marketing game this year. Continue reading →
“The future will happen with or without us, whether or not we decide to participate… if your next project is not aligned with the problems, needs, and desires of the future – the future will kill it!” – Thomas Frey, “Dean of Futurists” and Google’s top-rated futurist speaker.
Quotes like this from renowned futurists make “future-proofing” sound like a terrifying necessity. The concept of “future-proofing” evokes images of battening down the hatches to protect ourselves from the inevitable onslaught of chaos and change that technology will bring. But this is missing Frey’s point. Continue reading →
Screen grab of a video by Guardian, Channel 7 Melbourne Cup live broadcast.
The race that stopped the nation for several minutes has had all the online community talking for days.
It started with @melissahoyer, @becjuddloves, @napoleonperdis, @Myer_MyStore
and the likes twitting fashion images: Rose Byrne, Jennifer Hawkins, Duchess of Cornwall
and dresses, hats, hats and more hats … Continue reading →
Obviously big news today is the US presidential debate. Tight race, Obama losing, Obama slightly ahead in Colorado, Mitt Romney is offered by Bill Clinton to plug the “USB charger into the back of his neck” prior to debate. But how does that concern us Down Under?
Well, according to Forbes and the New York Times both Obama’s and Romney’s campaigns have been using cookies and various data-mining techniques on an unprecedented scale to determine which voters to target. That means the rival parties have been collecting personal intel with access to details beginning with financial data, homes in foreclosure and ending with beer preferences, gay friends and even pornography website visits. Continue reading →
Jaw-dropping! Over 35 hours of uploaded YouTube videos per minute, 12 terabytes of tweets and 2.5 quintillion bytes of information per day – the world’s data is growing at an unprecedented rate. IBM says that 90% of it has been created in the last two years alone.
Yes, some of it is harvested to track our buying habits and length of time in the store and online, raising some privacy concerns. But Big Data is not just another euphemism for Big Brother. It’s been pushing forward scientific discovery for years and it’s being used by governments to improve security and public services. Continue reading →
The Direct Marketing Association (DMA UK Ltd) commissioned a study titled Data privacy: What the consumer really thinks, from the Future Foundation, an international consumer insight and trends consultancy in early 2012.The DMA’s survey of 1,020 UK adults is the most comprehensive, up-to-date account of contemporary views on how the public regards data privacy.
Whilst the concept of privacy remains important to individuals – and one that they are still largely concerned to protect – the study conducted by the UK confirms that notions of privacy continue to evolve in response to the spread of new digital technologies and the continuous growth of the consumer society. Two thirds of consumers surveyed agree that their definition of privacy is changing due to the internet and social media and four fifths agreed that disclosing Continue reading →
The days of “spray and pray” advertising are officially over. The idea of mass, untargeted, irrelevant marketing and advertising was always an unsustainable proposition from both a business and an environmental perspective. Organisations needed to evolve and identify those who were most likely interested in their product and those who weren’t; and that’s where the foundations of direct marketing were created.
Direct marketing is based on the principle that we are all individuals. We have individual needs, desires and wants; that’s what makes us unique. Why therefore should the marketing we receive relate to anything other than the products and services that are relevant to us? Continue reading →