What Jack Black Taught Us About Mobile Behaviour

By adam corney, business lead, minimega

Jack-Black_2

In Cannes this week, actor/comedian/musician Jack Black presented a topic on the new world of online content that jumped out at a few folks on the intertubes. One comment in particular stood out: Continue reading

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Mobile and Social Media Consumer Habits

By HANA MUJADZIC, MARKETING MANAGER AT SDL

Consumer-mobile-habits

Do you know what your customers’ expectations are today? What makes one person engage with one brand more than another? Are they using their mobile devices and social media and to what extent? SDL conducted a new survey that looked at exactly that – the mobile and social media habits of 4,000 consumers across the globe including the US, UK, Australia and Singapore. Continue reading

Connected Creativity

By MIKE VASAVADA, DIRECTOR OF MOBILITY SOLUTIONS, MOBIDDICTION

Creative-Connectivity

Consumer touch points and mediums have dramatically increased. The path to purchase is now dependent on a very savvy consumer who has so much choice, so many different ways to access content, the type of interactivity and engagement that the consumer is able to go through even before getting anywhere close to making a decision on the product or service. In all this, ideas and creativity are all-important but is your creative connected? Continue reading

Why content is the key to mobile marketing success

By RYAN BONNICI, HEAD OF MARKETING APAC, ExactTarget

CONTENT_2

You’ve all read the stats and seen the infographics – consumers are awash with technology and mobility is leading the charge.

Most marketers already have mobile marketing strategies in place. For those who don’t, now is the time to prioritise. It’s no longer a matter of just being mobile friendly – you have to think mobile first. Continue reading

Marketer’s Guide to Mobile Privacy

ADMA

Mobile-Privacy

Remember that line from the Hitchhiker’s Guide to the Galaxy – “Don’t Panic”? Well panic often results from a lack of information and ADMA is trying to make sure its members are in the know about what’s happening in the ‘marketing galaxy’ before it has actually happened. We sat down with ADMA’s Head of Policy & Regulatory Affairs, David Simon, to talk about the Government’s consultation draft of the Mobile privacy – better practice guide for mobile app developers (the “Mobile Privacy Guide”). Continue reading

2013: The year of mobile RIO

By Kyle Lacy, Principal of Marketing Research & Education, ExactTarget

Courtesy of ExactTarget

Courtesy of ExactTarget

Communication is changing and changing rapidly. Consumers are awash in technology (desktops, laptops, smartphones, and tablets) that facilitates unprecedented mobility and social connectivity. And mobility is leading the charge. Continue reading

Mobile Is The Way

By MIKE VASAVADA, DIRECTOR OF MOBILITY SOLUTIONS, MOBIDDICTION

MobiDdiction blog pic_19MAR13

Courtesy of mobiDdiction

Many businesses are still trying to provide customers with the best possible solutions via their desktop websites, but mobile has added a new level of complexity to it.

The technology and the platforms used are unique in many ways and mobile, as a channel, cannot be ignored anymore. Here’s a number of ways mobile can assist in growing your business or brand. Continue reading

Ones and Zeros Marketing

Zeros and Ones

With technology moving so fast it’s hard to predict whether we will still be calling digital marketing digital even one year from now, or whether we’ll drop the tag altogether, as everything seems to be digital these days.

Whatever it’s going to be, ones and zeros will continue to help us drive sales and be creative while doing it. Here are a few ideas about where we are headed. Continue reading

Mobile apps to be essential in 2013

By Ryan Bonnici, Head of Marketing APAC, ExactTarget

APPS

These days, nearly everyone I know owns a smartphone. People (myself included) are switched on 24/7, accessing email, social media and other online content anytime, anywhere. Marketers are finally catching on to this trend worldwide and are starting to target mobile devices in their planning. According to reports, marketers will be dedicating up to half of their marketing budget to digital activities in 2013. How incredible is that – and for a channel that wasn’t even on most marketers’ radar 5 years ago. Continue reading