The Chemistry of Temptation

By Crawford Hollingworth, Founder, The Behavioural Architects

Out of Sight, Out of Mind – Our Battle with Self-Control

As Oscar Wilde wrote “I can resist everything except temptation.”

Crawford talked about self-control in an earlier article on ‘21st Century Piggy Banks’ and how humans often have poor levels of self-control and overestimate their abilities in this department. This week he delves a little into the scientific evidence that exists around self-control. In this post, he looks at how science is delivering some real breakthrough insights into why we find temptation so hard to resist!

 Stress and Physical Exhaustion Erode Self-Control Continue reading