With an increasing amount of time being spent online in communities and the subsequent uptake of community building activities in the B2B world, now is the time to get your foot in the door before your competitors obliterate you online and secure all your prospects.
B2B marketers need to know the following to generate leads from building online communities.
Seriously, who is Santa? And why are there so many Santa Clauses in stores and on street corners? Could it be a massive case of identity theft? And how can you protect yourself against imposters? Continue reading →
“The future will happen with or without us, whether or not we decide to participate… if your next project is not aligned with the problems, needs, and desires of the future – the future will kill it!” – Thomas Frey, “Dean of Futurists” and Google’s top-rated futurist speaker.
Quotes like this from renowned futurists make “future-proofing” sound like a terrifying necessity. The concept of “future-proofing” evokes images of battening down the hatches to protect ourselves from the inevitable onslaught of chaos and change that technology will bring. But this is missing Frey’s point. Continue reading →
Ok, we’ve all read about it online: “Click Frenzy crashes on opening”, “Thousands of frustrated online shoppers”, “The fail that stopped a nation”. And here’s how it really happened: Continue reading →
Last week, the Internet Corporation for Assigned Names and Numbers (ICANN) – who has the responsibility for maintaining the Internet’s domain name system – revealed that it has received nearly 2,000 applications for the new generic top-level domains (gTLD’s).
This rollout will mark the greatest expansion of the internet’s infrastructure since its creation. It has yet to be revealed how these organisations plan to use the domain names – which cost a whopping $185,000 for the application fee alone. The bigger question is how these organisations plan to use these domains as a digital marketing tool? Continue reading →