Data Science is the new ‘Rocket Science’

By Vlad andrianov, ADMAData Scientist

It took a few satellite launches to coin a phrase ‘it’s not rocket science’ and we’ve been using it for decades to describe something that was not that hard to do. Because compared to it everything else seemed to be ‘piece of cake’. Rocket Science was that golden standard – you needed nothing less than a genius to tackle it.

But maybe the time has come to give the phrase a new spin, as Data Science comes into play. Neolane, the provider of conversational marketing technology, predicts companies will employ more data scientists in the next few years, as big data continues altering the approach to data analysis and business in general. Continue reading


Marketing Resolutions to Keep in 2013


Resolutions – it’s so easy to make them. But keeping them is a whole different story. However, as the world around us is changing so quickly, maybe it’s a good idea to change with it, keep the promises and deliver against tough targets. Here’s how to stay in the marketing game this year. Continue reading

It’s a Data Thing

Big and bold – Big Data is here and it presents a huge opportunity to mine a wealth of information that will boost your return on investment by means of measuring and improving business performance with data-driven decision making. Sounds complicatedly great, right?

However the investments in analytics can be useless and even harmful, if your organisation does not see a bigger, yet simpler, picture. Continue reading

Digital Storm

Screen grab of a video by NASA

As a 1,500-kilometer-wide storm hurricane Sandy was ravaging the East Coast of the United States, despite power outages, the digital world saw yet another storm of messaging, comms, mobile app traffic and big data. Here are a few quick facts: Continue reading

Big Data Is Not Just About Watching Us Shop


Jaw-dropping! Over 35 hours of uploaded YouTube videos per minute, 12 terabytes of tweets and 2.5 quintillion bytes of information per day – the world’s data is growing at an unprecedented rate. IBM says that 90% of it has been created in the last two years alone.

Yes, some of it is harvested to track our buying habits and length of time in the store and online, raising some privacy concerns. But Big Data is not just another euphemism for Big Brother. It’s been pushing forward scientific discovery for years and it’s being used by governments to improve security and public services. Continue reading

Australia to lead the charge on the Privacy Debate


In a connected world more and more digital data will created, stored and shared. Consumers are already sharing incredible amounts about themselves through email, on social networking sites, and the list is growing. Sharing has become a daily routine in the online world. While new technologies and platforms constantly emerge; consumers are quickly accepting and adjusting faster than ever to these new forms of expression online. Individuals are becoming more open about what they share and with whom; something that wouldn’t have happened before the era of social networking. Social networking sites in turn are evolving to be more than just an enjoying pastime – they are becoming tools for people to express and shape their own identity. And it’s this identity that marketers use to market to them. An identity that defines who they are, and what their interests’ and dreams are. In the light of these new habits of sharing, the Australian Government has proposed a new privacy law to overcome the issues surrounding identifying people online. But what does this mean for marketers in the future? Continue reading

Big Data, Enables Big Insights, and Delivers Big Results

The world is infinitely more complex and fragmented. With the emergence of digital channels, marketers have new challenges to address in terms of how to effectively navigate issues like ‘big data’ in the most effective way. As the lines between traditional and digital marketing disappear, there are many who insist that a singular focus can help understand the complexities of this new marketing era. Big data promises to enable marketers to effectively master the dizzying array of data and technology and enable marketers to make for better decision-making. But can it to turn digital data chaos into valuable, usable data for marketers? Continue reading

A Big Day of Data

By Jonathan De Wet, CUBED Communications

CUBED recently managed a creative campaign for ADMA promoting one of their flagship events – Data Day 2012. Mike and I were lucky enough to score tickets to the event, and I have to say – what a stellar day it was!

The event was structured around the concept of  “big data”, with presenters and workshops delving into this abstract notion. So what is big data? Big data is a term for data sets that are so large and complex that they become difficult to analyse, make sense of and generate insights from. Big data is growing fast. Really fast! In fact, if you were to collect every single piece of data from the dawn of civilisation to 2003, be it cave paintings, written word, film, computer coding, grandma’s recipe for apple strudel, there would be approximately 5 exabytes of data. Now, we create that amount of data every seven days. Wow right? And it’s getting bigger, faster.

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Big Data = Big Business


Today Big Data has an estimated market value of $5 billion and is predicted to hit the $50 billion mark worldwide by 2017, according to open source analyst firm Wikibon.  Their ground breaking report on the size of the big data market was released in early February 2012. Below is Wikibon’s five-year forecast for the Big Data market as a whole:   Source: Wikibon 2012:

“Big Data is the new definitive source of competitive advantage across all industries. For those organisations that understand and embrace the new reality of Big Data, the possibilities for new innovation, improved agility, and increased profitability are nearly endless,” writes Jeff Kelly Wikibon’s Big Data analyst in the report.

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