The role of play in marketing

By adam corney, business lead, minimega

Kids Play

Children have had the right idea for centuries when it comes to marketing.

On the playground, the easiest way to make a new friend is to invite them to play with you. You enter into a mutual relationship where fun is shared, trust is gained, and joy is created together.

When lunchtime arrives the next day, you can guarantee that your new friend will be back to play some more and keep having fun.

That’s exactly the role of play in modern marketing. It brings us back to one of the simplest truths: those who play together, stay together. Continue reading


Let the games begin


We hear a lot these days about the new buzz term “gamification” but do we really know what it means and is anyone really doing it anyway? Well the answer seems to be ‘yes’ and if analysts at Gartner are to be believed it’s time for us to sit up and take notice. 

According to Gartner, by 2015 a gamified service for consumer goods marketing and customer retention will become as important to companies’ marketing departments as Facebook and Twitter. Gartner further predicts that in less than three years more than 70 percent of Global 2000 organizations will have at least one gamified application.  

Continue reading