Poll Results: Marketers Focus on Acquisition

By Vlad andrianov, ADMA

Acquisition poll results_2

The ADMA Acquisition and Lead Generation Expert Group has just reviewed the results of its poll that went out to 15 leading Australian companies. The poll’s results shed some light on current industry trends, say group members. Continue reading


Online Communities for B2B Lead Generation: A Guide for B2B Marketers

BY Sarah Pern, Digital Marketing Consultant, G2M SOLUTIONS

Online Communities

With an increasing amount of time being spent online in communities and the subsequent uptake of community building activities in the B2B world, now is the time to get your foot in the door before your competitors obliterate you online and secure all your prospects.

B2B marketers need to know the following to generate leads from building online communities.

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Australian Marketers Focus on Acquisition Marketing


ADMA has been researching current marketing challenges, future trends and the latest innovations for their direction in 2012. A few very interesting discussions have taken place but the key topic at the moment is acquisition.

Yes customer acquisition is hot in marketing today, particularly seen when companies continue to drive down their sale prices even further, but it’s definitely not a new area. So you may ask why there continues to be a lot of buzz around this topic.

Firstly, acquisition marketing channels are making a comeback after a slight dip in spend that was caused by economically-driven caution on the part of marketers (or their company). But more importantly as society, media and technologies evolve, acquisition does to. How new technologies, social commerce, content and new media are changing reflects on the ways and means that marketers reach out to new customers and continue to engage and convert existing ones.

Developing strong brand awareness is also front of mind for marketers as they try to capture value from a halo effect. Attention is being found on the user experience rather than feeding users with information they don’t want.

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Facebook B2B Lead Generation: Can you handle the truth?

by Tom Skotidas

I have lost count of the number of times my friends, colleagues, and business partners
have made the statement, “Facebook is for personal use. It’s not for B2B! Try LinkedIn.”

And these are guys who work in the B2B space.

I understand their sentiment. Since its inception, Facebook has always been an
intimate space reserved for friends and family, or very close professional
associates. The types of friends with whom you feel comfortable sharing your
life’s novel, including the mandatory cheesy pictures and funny banter.

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