Mobile and Social Media Consumer Habits

By HANA MUJADZIC, MARKETING MANAGER AT SDL

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Do you know what your customers’ expectations are today? What makes one person engage with one brand more than another? Are they using their mobile devices and social media and to what extent? SDL conducted a new survey that looked at exactly that – the mobile and social media habits of 4,000 consumers across the globe including the US, UK, Australia and Singapore. Continue reading

Connected Creativity

By MIKE VASAVADA, DIRECTOR OF MOBILITY SOLUTIONS, MOBIDDICTION

Creative-Connectivity

Consumer touch points and mediums have dramatically increased. The path to purchase is now dependent on a very savvy consumer who has so much choice, so many different ways to access content, the type of interactivity and engagement that the consumer is able to go through even before getting anywhere close to making a decision on the product or service. In all this, ideas and creativity are all-important but is your creative connected? Continue reading

Marketer’s Guide to Mobile Privacy

ADMA

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Remember that line from the Hitchhiker’s Guide to the Galaxy – “Don’t Panic”? Well panic often results from a lack of information and ADMA is trying to make sure its members are in the know about what’s happening in the ‘marketing galaxy’ before it has actually happened. We sat down with ADMA’s Head of Policy & Regulatory Affairs, David Simon, to talk about the Government’s consultation draft of the Mobile privacy – better practice guide for mobile app developers (the “Mobile Privacy Guide”). Continue reading

Mobile Is The Way

By MIKE VASAVADA, DIRECTOR OF MOBILITY SOLUTIONS, MOBIDDICTION

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Courtesy of mobiDdiction

Many businesses are still trying to provide customers with the best possible solutions via their desktop websites, but mobile has added a new level of complexity to it.

The technology and the platforms used are unique in many ways and mobile, as a channel, cannot be ignored anymore. Here’s a number of ways mobile can assist in growing your business or brand. Continue reading

Mobile apps to be essential in 2013

By Ryan Bonnici, Head of Marketing APAC, ExactTarget

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These days, nearly everyone I know owns a smartphone. People (myself included) are switched on 24/7, accessing email, social media and other online content anytime, anywhere. Marketers are finally catching on to this trend worldwide and are starting to target mobile devices in their planning. According to reports, marketers will be dedicating up to half of their marketing budget to digital activities in 2013. How incredible is that – and for a channel that wasn’t even on most marketers’ radar 5 years ago. Continue reading

“In Space No One Can Hear You Scream” … or text

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Andriod is now officially the world’s quickest smartphone operating system. An Android-powered phone was blasted off into space on Monday at the speed of nearly 160 km/h. Known as “phonesat”, the device is the first off-the-shelf smartphone to be sent out of the earth’s atmosphere. Continue reading

Four Core Metrics of Mobile Strategy

By adam corney, business lead, minimega

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Whenever you’re planning or reviewing your mobile strategy, it’s often unclear which metrics are actually practical and which are just vanity.

Here are four core metrics that have proven themselves useful. Continue reading

Social Media Pulls a Disappearing Act

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No, this not about the decaying web and the disappearance of your tweets. Although it’s true, according to a study about 27% of online content referenced by social media in the last two years had been lost. It’s about the disappearance of social media as we know it. Continue reading