The role of play in marketing

By adam corney, business lead, minimega

Kids Play

Children have had the right idea for centuries when it comes to marketing.

On the playground, the easiest way to make a new friend is to invite them to play with you. You enter into a mutual relationship where fun is shared, trust is gained, and joy is created together.

When lunchtime arrives the next day, you can guarantee that your new friend will be back to play some more and keep having fun.

That’s exactly the role of play in modern marketing. It brings us back to one of the simplest truths: those who play together, stay together. Continue reading