By Vlad andrianov, ADMA
The ADMA Acquisition and Lead Generation Expert Group has just reviewed the results of its poll that went out to 15 leading Australian companies. The poll’s results shed some light on current industry trends, say group members. Continue reading
by JODIE SANGSTER.
Earlier this year, ADMA invited the leading minds in digital marketing to attend a Digital Round Table to discuss the latest challenges and developments facing the Australian digital marketing community. Attendees included twenty senior executives from Australia’s leading brands, organizations and digital marketing agencies.
Of the numerous hotly debated issues, one reoccurring theme was the growing urgency for digital integration and analytics. However, although ability to pull together data from online and offline sources in order to optimize conversations with the customer was seen as a critical requirement in the digital world, it was also recognised that it continued to present a significant challenge to todays’ marketers.