Do you know what your customers’ expectations are today? What makes one person engage with one brand more than another? Are they using their mobile devices and social media and to what extent? SDL conducted a new survey that looked at exactly that – the mobile and social media habits of 4,000 consumers across the globe including the US, UK, Australia and Singapore. Continue reading →
What could Australia’s professional associations possibly learn from international media heavyweights, The Economist or Harvard Business Review? Surely the only common denominator is the audience – time-poor, content-hungry business professionals wanting to extract the most pertinent insights to get ahead?
Well, it’s actually more than that. There are key lessons and insights around the impressive ROI they’re reaping from their forward-thinking content engagement and digital bravery. Since making their sizable and courageous digital and multi-channel investments some years ago, Harvard Business Review has watched its web visitors soar from 100,000 per month to 4 million! Meanwhile, The Economist has engaged a whole new crowd – 77% of its digital subscribers have never had a print subscription. Continue reading →
By Jake Hird, Senior Research Analyst, Econsultancy (UK)
I’ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context.This is actually more prevalent than a lot of marketers appear to realise – and is certainly something that’s not new to the marketplace.
Here’s some great examples of B2B organisations using social media with commercial purpose. Some are old, some new, some you might be familiar with, others perhaps not.
1. American Expresss
OPEN Forum and Facebook campaigns
AMEX does a lot to support business customers, from the long-standing OPEN Forum, through to running related campaigns across its Facebook Page.
One of note was the recent “Big Break” campaign which was a contest for SME’s, the five winners of which received an all-expense paid trip to Facebook HQ, for a one-on-one business makeover and $20,000 to aid their existing social media strategy.