Poll Results: B2B KPIs

By Vlad andrianov, ADMA

B2B KPI for Acquisition

The ADMA B2B Expert Group has recently reviewed the results of its poll that went out to ADMA member organisations. Experts think the results offer a ‘good snap shot of the status quo’ in the B2B marketing space. Continue reading

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Poll Results: Marketers Focus on Acquisition

By Vlad andrianov, ADMA

Acquisition poll results_2

The ADMA Acquisition and Lead Generation Expert Group has just reviewed the results of its poll that went out to 15 leading Australian companies. The poll’s results shed some light on current industry trends, say group members. Continue reading